Blogging has become a huge phenomenon in the online world. Anyone and everyone can start a blog. It’s easy and very inexpensive to start. All you need is a computer, the internet, and the time to put together a blog. As a business owner, you can stand out from your competitors by giving useful tools and great expertise to your customers at minimal cost to you. Here’s what blogs can do for you and your business:

Open Communication between you and your customer:
You are starting a conversation with your potential client. When they read and follow you, it gives them a direct insight to how you are as a business owner.

Subscription list:
If your readers enjoy your blog they can be notified directly via e-mail. This is an opportunity for you to create database for you to promote your services and products. Limit your e-mails to once a month or twice a month.

Affiliate marketing:
When you are receiving a large following of readers, you may want to consider using affiliate marketing into your blog. This will create another stream of passive income right into your bank account. Affiliate marketing are just like businesses advertising on your blog, when your readers click the ad from your blog, and a sale is made, you will get a portion of the sale!

Higher rankings:
Google analytics like to see different clicks going to and from your website. The more clicks coming to your blog from your social media sites, and vice versa, Google “bots” see it as a popular place to be and will rank your blog and website higher for FREE.

Free publication:
Having a blog puts you, as a business owner, on a different and personal expertise level than someone that is competition and not blogging. You never know who may be reading and following your blog that can create a whole new venture for you that will make you even more money!

We hope these tips will get your fire burning to write a blog. Even if the blog is just once a month to start, it will generate a following that will be expecting your great insight. It might seem like a lot of time to spend on something less tangible, and especially when you need to manage your time so closely, but once you build a following it can bring many, many benefits for your business. Happy blogging!

Leave a Reply

Your email address will not be published. Required fields are marked *